The curse of many ‘side man’ musicians (bass players for example) is ‘Type Casting’. Once again, social media is a common cause. Being over exposed to a particular genera or specific organization can quickly issue an unwarranted brand. It is imperative that you shed as many diverse perspectives on your career as possible. The reasons why should be obvious; and you will know you’ve been branded by a diminished diversity in the calls you receive. The simple solution is use social media to your advantage-- demonstrate the diversity of your skills and availability by posting engagements other than those for which you are commonly known. Step out of your comfort zone because it will pay off in the long run.